Responsibilities:
Work closely with the Marketing team and Head of Marketing to boost the company presence and brand while performing other functions to include:
- Lead and manage the graphics activities, providing guidance, feedback, and support to ensure the timely delivery of projects.
- Collaborate with internal stakeholders to understand project requirements, objectives, and target audience.
- Develop and implement design guidelines, standards, and processes to maintain consistency across all visual materials.
- Create and design visually appealing graphics, including but not limited to, logos, brochures, posters, infographics, packaging, and website elements.
- Oversee the production and printing process, ensuring high-quality output and adherence to project timelines.
- Stay updated on industry trends, new design techniques, and tools to continuously enhance the quality and efficiency of the graphics team.
- Maintain a digital asset management system to organize and archive all design files, ensuring easy access for future use.
- Collaborate with external vendors, printers, and designers to ensure seamless execution of projects when required.
- Provide art direction and creative guidance to internal and external stakeholders.
- Review and approve final designs, ensuring they meet brand guidelines and project specifications.
- Collaborate with the Graphic Designer to produce campaign visuals.
- Support the marketing team in creating and implementing marketing campaigns, including digital marketing, advertising, and promotional activities. Assist in developing marketing materials, such as brochures, flyers, and online content.
Requirements:
- Bachelor's degree in graphic design, visual communication, or a related field.
- 7 years of proven experience in graphic design roles, preferably in a managerial or leadership position.
- A portfolio showcasing a variety of design projects, demonstrating technical skills and creativity.
- Understanding of marketing and branding principles to ensure designs align with business objectives.
- Excellent problem-solving skills and ability to think strategically to overcome design challenges.
- Knowledge of current design trends and best practices in the industry.
- Experience working with cross-functional teams and managing multiple stakeholders.
- Ability to provide constructive feedback and guidance to designers to improve their skills and performance.
- Strong understanding of digital and social media platforms, and their visual requirements.
- Excellent leadership and team-building skills, with a passion for driving technical excellence.
- Ability to align technology initiatives with business objectives and deliver measurable results.